Privacy Policy

We understand that your privacy and the security of your personally identifiable information is extremely important. At Booths we only seek to process your Personal Information where necessary, either to serve our legitimate business interests or to provide you with a service that you've expressly requested.

This Privacy Policy discloses how we collect, process, share and secure the data we’ve gathered through your interactions with us.

By using this Website, you accept the policies set forth in this policy.


What this policy covers

The data controller is E H Booths Ltd (referred to in this policy as “we” or “us”).

We are committed to doing the right thing when it comes to how we collect, use and protect your personal data. That’s why we’ve developed this Privacy Policy (“Policy”), which:

  • sets out the types of personal data that we collect
  • explains how and why we collect and use your personal data
  • explains when and why we will share personal data within Booths and with other organisations
  • explains the rights and choices you have when it comes to your personal data

This Policy applies to you if you use our services (referred to in this Policy as “our Services”). Using our Services means:

  • shopping with us over the phone, in store or online
  • using any of our websites or applications where this Policy is posted
  • being a member of the Booths Card loyalty scheme
  • completing our customer satisfaction survey including entering the associated prize draw
  • contacting us (or if we contact you) about our Services

Our Websites may contain links to other websites operated by other organisations that have their own privacy policies. Please make sure you read the terms and conditions and privacy policy carefully before providing any personal data on a website as we do not accept any responsibility or liability for websites of other organisations.


Information we collect and process

When you register for our Services, you may provide us with:

  • Your personal details, including title, full name, postal / billing address, email address, phone number(s) and date of birth
  • Your account login details, such as your username and the password that you have chosen

When you shop with us online or browse our Websites, we may collect:

  • Your personal details, including title, full name, postal / billing address, email address, phone number(s), date of birth and local Booth store
  • Information about your online purchases (for example, what you have bought, when and where you bought it and how you paid for it)
  • Information about your online browsing behaviour (including those shown on other organisations’ websites)
  • Information about any devices you have used to access our Services (including the make, model and operating system, IP address, browser type and mobile device identifiers)

When you use Booths Card to shop with us we may collect:

  • Your personal details, including your postal address, email addresses, phone numbers and date of birth and title
  • Transaction information (for example, what you have bought, when and where you bought it and how you paid for it – used to record your transactions and provide you with an electronic receipt)
  • Booths Card identification number – used as a reference number to identify your transactions and provide you with electronic receipts and to provide you with Booths card benefits;
  • Other Personal Information that you provide whilst communicating with us from time to time.

When you contact us or we contact you or you take part in promotions, competitions, surveys or questionnaires about our Services, we may collect:

  • Personal data you provide about yourself anytime you contact us about our Services (for example, your name, username and contact details), including by phone, email or post or when you speak with us through social media
  • Details of the emails and other digital communications we send to you that you open, including any links in them that you click on
  • Your feedback and contributions to customer surveys and questionnaires

When you register your interest in taking part in customer research at Booths we will collect:

  • Personal data you provide when registering (for example, your name, contact details, Booths Card number)
  • Your feedback and contributions to customer research through focus groups, assisted shops, online communities, surveys and questionnaires
  • We will use your personal data to contact you and invite you to participate in  customer research projects  that may be of interest to you based on the profile

Other sources of personal data

  • We may also use personal data from other sources, such as specialist companies that supply information, online media channels, our Retail Partners and public registers. For example, this other personal data helps us to review and improve the accuracy of the data we hold and improve and measure the effectiveness of our marketing communications, including online advertising.


Your data rights

Applicable European data protection law affords you certain rights in regards to the Personal Information that we hold about you. Namely, you have the right to:

  • ask us to cease marketing communications at any time (opt out)
  • ask us not to process your Personal Information for marketing purposes at any time
  • have any inaccuracies in the Personal Information held about you corrected
  • ask us to delete your account permanently
  • access a copy of the information we hold about you

We will make all reasonable efforts to comply with your requests except where we are not permitted or required to do so under applicable law. Requests are free of charge; however we reserve the right to charge a minimal fee to cover administrative costs should we consider any request to be excessive, unfounded or unreasonable.

We want to make sure that the personal information we hold about you is accurate and up to date. If any of the details are incorrect, please let us know and we will amend them.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or unlawful disclosure, we have put in place suitable physical, electronic (firewalls and data encryption) and managerial procedures to safeguard and secure the information we collect.

  • We protect the security of your information while it is being transmitted by encrypting it using Secure Sockets Layer (SSL).
  • We enforce physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data. We may occasionally ask for proof of identity before we share your personal information with you.
  • We will reveal only the last four digits of your credit card number when confirming an order.

However, whilst we take appropriate technical and organisational measures to safeguard your personal data, please note that we cannot guarantee the security of any personal data that you transfer to us over the internet.

The personal data that we collect from you may be transferred to, and stored at, a destination outside of Booths network. It may also be processed by companies operating outside the EEA who work for us or for one of our service providers. We will put in place appropriate protection to make sure your personal data remains adequately protected and is treated in line with this policy.

We restrict access to your Personal Information, only providing access to individuals that require it in order to operate, process, develop or improve Booths Website and Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.


How and why we use personal data

Personalisation and communication

  • At Booths, we love to keep you up to date with the latest news, offers, products and services. We do this in various ways, including but not limited to email, post, SMS, phone and advertising.

    When you opt in to receive marketing communications from Booths, you give your consent for Booths or a chosen third party to contact you about products and services from Booths that we believe may be of interest to you.

    If you wish to opt out of marketing communications from Booths simply follow the details and links provided, alternatively change your opt in preference in your Booths account area on or contact our customer service team on 0800 221 8086.

    Please note; unsubscribing from Booths marketing does not unsubscribe you from any transactional based communications, such as online sale or a Booths Card update.

Your Booths Card

  • If you're a Booths Cardholder you give your consent for Booths to analyse your customer records and purchase history. The information we collect and store relating to you is primarily used to help us provide and improve our services for you.

    We may use your data, or permit chosen third parties to use your data, so that you can be provided with information about products and services which we consider may be of interest to you.

    If you wish to opt out of marketing communications from Booths simply follow the details and links provided, alternatively change your opt in preference on your Booths account page or contact our customer service team on 0800 221 8086.

    We may share aggregated, non-personally identifiable information with third parties for industry analysis, demographic profiling and other purposes. Any aggregated information shared in these contexts will not contain your Personal Information.

Our websites

  • Whilst using our Website(s), you are provided with a web portal to access Booths as described above. You are also able to communicate with us via email. When doing so, we will collect and process your email address in order to process your enquiries, respond to your requests and improve our services.

    Booths may store or process personal data submitted voluntarily by visitors. By submitting personal data the visitor consents to the use of that data for the purpose of sending the visitor answers, news messages and/or other information, whether or not on a regular basis. If you do not want your personal data to be stored or processed, please do not submit it to us.

    Any communication or material of this kind that you transmit will be treated as non-confidential and non-proprietary. Included without limitation in the non-confidential and non-proprietary materials transmitted to this website are reviews, suggestions, ideas and comments. Booths is entitled to unrestricted use of any communication or material transmitted to this website, for any purpose whatsoever, commercial or otherwise, without compensation to the provider of the submission.


Creating an account

To make online shopping faster and easier, you may register for an account on our Food to Order Website or for additional benefits register for a Booths Card on As a registered customer, you only have to enter your name, contact and billing address details once; it will then be securely stored with us for future use. Using your name and a password, you may access your account online at any time to add, delete, or change information. Please take care to keep any username, password and/or other identification information confidential, and do not disclose or share this information with anyone. Where you do disclose such information, you are solely responsible for all activities undertaken on your Booths card account. If you are using a public computer, we strongly encourage you to sign out when you've finished. 


External service providers

We sometimes employ and share your personal data with trusted third parties companies and individuals.

These third parties may be given access to your Personal Information to perform tasks on our behalf. They are obligated through contract not to use your Personal Information for any other purpose or to disclose your Personal Information to any additional third party without our express consent.

To keep your data safe and protect your privacy:

  • We provide only the relevant information they need to perform their specific services.
  • They may only use your data for the exact purposes we specify in our contract with them.
  • We work closely with them to ensure that your privacy is respected and protected at all times.
  • If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

The kind of third parties we may work with:

  • IT, hosting and infrastructure companies who support our website and other business systems.
  • Operational companies such as delivery couriers and fulfillment centres.
  • Marketing companies who help us manage our electronic communications with you.
  • Search engines and social media network to show you products that might interest you whilst browsing the internet.
  • Data insight companies to ensure your details are up to date and accurate.

For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies. We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.


Contacting the regulator

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

You can contact them by calling 0303 123 1113.

Or go online to


This Privacy Policy was last updated in June 2019.