The Booths Christmas Book

Although the Christmas period is often over in the blink of an eye; with the excitement and preparation as it fast approaches, it almost seems too short. Yet for us, Christmas is never really over. As one passes, the composing and devising of the next is not far after. Every year, we start with reflection, listening to what our customers loved and how we can improve. From there, the fun begins — designing, tasting, and photographing new products to ensure your home is filled with the finest food we can offer.

In our initial meetings, we combine customer feedback from the previous Christmas with our market research for the year ahead. From our talented design teams ideas on the look and feel of Christmas, to the exciting new products from our Booths brand team.

Shortly after, we have the best two days of the year- tasting panels! This involves a team of people from around the business tasting the exciting new products presented from our talented buyers and brand team. The festive products are created with customer requests in mind and trends in the marketplace, always ensuring the result is of the most delicious and highest quality. The tasting panels help decide what products are featured in our book, and being part of the panel is a much-coveted position!

Our cover design always sparks conversation as our inhouse Design and Artwork team present us with many beautiful options making it hard to choose just one, we want to make sure you love it as much as we do.

From that point on its full steam ahead with the planning of the book content, photography (which takes place in the month of June) and organising food samples and models. Photography is an intense but enjoyable 4 weeks where we make sure all of our food looks irresistible. As you can imagine, it’s slightly strange photographing turkeys in what is normally the hottest month of the year!

After that, our artwork team pull the book together before rigorous proof reading by a wide team. It goes on its final journey to the printers, overseen by our team as it rolls off the press and we all anticipate the first copies arriving with us in early October.

The Booths Christmas book is the result of a sincere, collaborative effort and we're delighted to showcase the best of our food and drink selection, carefully crafted by our fine suppliers and brought to life by our amazing team here at Booths.