Particular & Co.

Back in 2019 and inspired by a love of seafood and the natural world, founder Amy Salisbury established Particular & Co, a brand on a mission to do better for consumers and the industry.

Amy’s love of the sea came from her family, her Dad set off to sea aged 15 as a galley boy on the Grimsby trawler Daniel Quare. Her father later worked his way up to skipper, just like his father and his father before. Hearing these wonderful stories gave Amy a profound respect for those who rear and catch our fish and inspired her to continue to land sustainably sourced fish on our plates.

With a passion for sustainability, Amy and the team at Particular & Co focus on sourcing their fish from where the stocks are plentiful and healthy, meaning the very best fish lands in your basket.